When it comes to branding agencies, few are as experienced as McDowall. We’ve created winning brand communications strategies across a broad range of sectors. These include property, financial services and law firm branding and marketing.

COMMUNICATIONS STRATEGY
Set your brand’s direction with a plan that identifies the key actions to build your brand to achieve the results you’re looking for.

BRAND IDENTITY AND EVOLUTION
Establish a lighthouse identity that reflects what your brand stands for. As your brand evolves, realign your brand positioning to your target market.

CREATIVE STRATEGY, IDEAS AND CONCEPTS
Differentiate yourself from your competition with an effective creative strategy based on ideas that resonate with your audience.

INTERNAL COMMUNICATIONS AND MESSAGING
Get everyone on the same page by building support for your brand within your business and engaging people as your brand evolves.

ADVERTISING AND MEDIA PLANNING
We can help you get your message through with advice on the best way to communicate with your audience – whether print, outdoor or digital.

DIGITAL STRATEGY AND WEB DEVELOPMENT
Increase your return on investment by reinforcing your brand profile and message digitally and online.

Public relations
Develop a ‘public face’ strategy and implement activity to build your brand’s presence in the market.

Brand valuation
Take a disciplined look at where your brand is today – and take time to assess out where you want to be with analysis to help you understand just how important your brand is to your business.

TENDERS AND PROPOSALS
Maximise your win-rate by combining effective design and compelling, ready-friendly content to form an impactful presentation package, whilst ensuring your offering is compliant, clear, concise and persuasive.