MANAGE EXISTING TENANT RELATIONSHIPS DURING THE REFURBISHMENT OF WATERFRONT COMMERCIAL LANDMARK TOWER, GATEWAY, ONE MACQUARIE PLACE AND POSITION THE REFRESHED OFFER TO POTENTIAL TOP-END CORPORATE CLIENTS.
The strategy:
McDowall created an integrated branding campaign with a suite of striking collateral to encourage potential tenants to view the stunningly refurbished Gateway as the ideal location for their business.
Results:
The client’s leasing agents received a stream of high profile tenant enquiries following the launch of the campaign.










