Ausbil
BUILDING ON THE CAMPAIGN SUCCESS OF THE PREVIOUS 4 YEARS, THE AUSBIL BRAND HAS BEEN STRENGTHENED AMONGST THE FINANCIAL ADVISORS AND PLANNERS.
The strategy:
Realising that clients want stability in an uncertain economic climate, McDowall developed a simple and effective brand awareness campaign based on Ausbil’s strength of conviction.
Results:
Significant increase in brand awareness and brand attribution plus inbound queries including being awarded Fund Manager of the Year (2009 by S&P).
